“It wasn’t as easy as you’d think,” said Winston Wolkoff. To sell the tables, Winston Wolkoff would send personalized letters to designers, hand-signed by Anna, asking them to commit. Lars Niki/Corbis Entertainment/Getty Images Kim Kardashian made her Met Gala appearance in 2013, wearing a floral Givenchy dress that sparked countless memes on social media. “Anna created the whole entertainment and fashion world that was on the red carpet of the gala,” said Winston Wolkoff. Then Anna went through it all, crossing off names and adding others. Winston Wolkoff would draw up a list of 775 people, including emerging designers, establishment designers, Vogue cover stars, and actors from big films. Planning the gala began with creating the guest list. If she knew her name, she didn’t use it, instead calling her “Stephanie’s girl.” When her assistants weren’t available, “Stephanie’s girl” was summoned to answer the phone or take “the book” - a dummy copy of the magazine - to her house at night.) (Her team consisted of one assistant, whom Anna treated as her third assistant. Stephanie Winston Wolkoff was officially Vogue’s events planner, and unofficially the “general.” She planned all Vogue parties, including the gala. After Anna, who began planning the gala in 1995, transformed it from a charity party for sequined socialites to a celebrity event with mainstream appeal, interest in attending started to explode. The morning after an event, people could click through images of the rich and famous wearing fancy dresses at the Met Gala or a movie premiere. She knew just how and when to surprise people and create a big media moment, something she perfected over the course of many years planning the Met Gala, now the biggest red carpet event of the year.Įven if Anna didn’t fully understand the medium, it became apparent in the early 2000s that the internet was a useful tool for promoting parties. This kind of move was one way that Anna, who took over Vogue in 1988, had stayed on top as an editor for decades. But at the same time I knew that it would be deeply, deeply controversial and that many of our readers and our audiences would be horrified.” Kardashian was, after all, a woman she had purposefully kept out of the pages of Vogue and the Met Gala for years.Īnna later said of the cover choice, “Kim and Kanye were part of the conversation of the day, and for Vogue not to recognize that would have been a big misstep. Of course, this was a huge turning point for Anna - and for Vogue. “Oh my goodness,” Anna said, giving Coddington a funny look, realizing that was the right idea. Why don’t you do a take on them with actors from Saturday Night Live?”Ĭoddington, who almost never styled celebrity shoots, replied, “Well, if we can get them, why don’t we do the people themselves?” Anna said to creative director Grace Coddington, “Kim and Kanye are getting married. Kim Kardashian and rapper-slash-fashion designer Kanye West, who had been friends with Anna for years by that point, were getting married. In early 2014, a cultural phenomenon was reaching its apex in the zeitgeist, so of course Vogue editor-in-chief Anna Wintour was thinking about it. This article is adapted from ANNA: The Biography, out May 3 from Gallery Books, a division of Simon & Schuster.
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